Live Your Best Trip
Marriott Bonvoy Bold was rebuilt for a younger, more diverse generation of travelers. Live Your Best Trip turned that product shift into a social-first campaign built on one idea: everyday spending brings the next trip closer.
I co-created the campaign concept and led its art direction, building the visual system and carrying the work from concept through production.
Client:
Marriott Bonvoy Bold
Role:
Concept Co-Creator
Lead Art Direction
Recognition:
Silver Telly Award
Shorty Audience Honor, Financial Services
Shorty Finalist, Launch Campaign
A System Designed to Move
Candid travel photography, direct benefit messaging and a signature push-in / zoom-out transition. One language that held from a Times Square board down to a nine-second vertical.
From Awareness to Acquisition
The same language doing two jobs. Awareness sells the trip. Acquisition sells the card — harder-working, offer-led, and still unmistakably the campaign.
Bold Takes on New York
Times Square, Madison Square Garden, the Penn District and the World Trade Center. Large-format digital built to register at speed.
From the Screens to Their Feeds
Cast members visited their own placements and posted about it. The campaign left the media buy on its own.
Austin Refresh
A second production refreshed the campaign with new photography and platform-native video built around Pay Yourself Back. I co-led the production and shaped the still and motion assets across TikTok, Pinterest, Snapchat and Meta.
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Selected Projects
Live Your Best Trip
Marriott Bonvoy Bold Campaign
It's Your World
Marriott Bonvoy Boundless Campaign
Making Energy Visible
Ceiva Energy
I Love LA
Personal Project